Adyen partners with Cellulant bringing new payment capabilities across Africa, starting with
Nigeria, Kenya, Tanzania, Ghana and Uganda.
Nairobi, Kenya. 4th June 2019…Pan-Africa’s leading financial technology company Cellulant has today announced a partnership with Adyen – a global payment company, further increasing Adyen’s capability to offer its global merchants access to key local payment methods in major African markets.
A single integration to Cellulant’s payment platform
Adyen’s move into Africa highlights how its single payment platform can drive growth with one integration and no extra contracts. By partnering with Cellulant the processor of over 12% of Africa’s digital payments, Adyen will have access to 40 mobile money operators, over 600 local & international merchants and over 120 banks in Africa with just a single integration to Cellulant’s payment platform. This partnership will provide Adyen with further access to a potential addressable consumer base of over 220M who use either debit/credit card, mobile money or mobile banking payment options.
“We are happy to extend our payments capabilities to Adyen and their customers. This presents a growth opportunity for global businesses who are looking to accept all forms of payments in Africa. In the next three to five years, 5 out of the top 10 world’s fastest growing economies will be in Africa and with a population of 1.2B- this is the right time for global businesses to be looking at Africa,” said David Waithaka, Cellulant Chief Business Officer for Global Payments. “This partnership with Adyen is in line with Cellulant’s mission to connect businesses and their customers to a single payments platform that allows them to make and receive payments across the continent.”
Global Merchants on Adyen to accept mobile money
Global merchants that wish to accept payments in Africa can now access key local payment methods via Adyen such as M-Pesa, Airtel Money, Equitel, Tigo Pesa and MTN Mobile Money, as well as several online and mobile banking payment methods.
This partnership offers African consumers unparalleled access to services offered by global brands in categories such as air travel, media streaming, holiday travel, social network media buying, ride-hailing, and food ordering, with the convenience of paying in local currency, via payment methods that are easily accessible to them.
“We are excited to extend our payment capabilities into key African markets. With Adyen, businesses can cater to local expectations and needs, wherever their customers are,” said Roelant Prins, CCO at Adyen. “Eliminating boundaries across channels and geographies will help our customers’ businesses to expand by making these markets more accessible.”
Adding these key payment methods extends the capabilities of Adyen’s global payment methods offering, which already extends across North America, Europe, Latin America and Asia Pacific.
Adyen (AMS: ADYEN) is the payments platform of choice for many of the world’s leading companies, providing a modern end-to-end infrastructure connecting directly to Visa, Mastercard, and consumers’ globally preferred payment methods. Adyen delivers frictionless payments across online, mobile, and in-store channels. With offices across the world, Adyen serves customers including Facebook, Uber, Spotify, Casper, Bonobos and L’Oreal.
Cellulant is a leading Pan-African financial technology company that organizes Africa’s marketplaces by connecting buyers, sellers and other critical stakeholders with an underlying payments solution that enables them to make and receive payments. Cellulant provides a single digital payments platform that runs an ecosystem of consumers, retailers, merchants, banks, mobile network operators, Governments and International Development Partners. Today, Cellulant’s payments platform hosts 120 of the largest banks in Africa, 40 mobile money operators, 600 local and international merchants; and is connected to 220M consumers across 34 countries.