We recently extended our product offering on our Mula payment platform to include Mula Social Commerce – a simple and convenient online shopping experience for the rising number of micro-merchants (or Hustle-preneurs) on social networking sites. Our first merchant, Huddah Cosmetics is the first in Africa to give a native social commerce experience to their customers where they can discover, try and purchase beauty products straight within Facebook messenger.
The try on experience integrates Augmented Reality and the uniqueness of the digital experience is exciting. For Huddah lipsticks, for example, the AR technology switches on the camera on your cell phone and engages the buyer to try different shades before making a choice and concluding the purchase through Mula seamlessly.
Mula Social Commerce Guide
Here is a step by step guide on how to discover, try, buy and pay for Huddah Cosmetics using Mula’s new Augmented Reality powered online shopping experience.
- Launch your Facebook messenger and search for the Huddah Monroe page.
- Once on the on the page in messenger, click the get started button to start interacting
- Messenger will initiate a conversation with you, and suggest some of Huddah’s products for you to try. You can click on suggested responses or type out your own responses
- Once messenger suggests products to you, click on the try out button to launch the facebook camera and try out the lipsticks
- Once the camera is launched, click on any of the lip icons to switch shades while facing the camera you will notice your lips changing color to match the shades
- Once you notice a shade that you like, click the buy button right under the lip icon to buy it.
- Once you click on buy, you will be redirected to the Huddah cosmetics checkout page powered by Mula.
- Enter your details as instructed by the page and then selected the region to where you want to parcel delivered
- Once your region is selected, select the type of delivery you would prefer for your parcel and enter your location details
- Finally, after you have finished entering your details correctly, Click the pay with Mula button to make your payment. Your Order is on the way!!
Get in touch with our support team in case you encounter issues