The journey started with the unlikely meeting of Ken Njoroge and Bolaji Akinboro whose subsequent dinner meeting resulted in doodles of Cellulant’s original business model on a table napkin.
A decade later, the journey of building a successful mobile commerce company in Africa by Africans for Africans continues. Cellulant is now in 8 countries and is serving 25 banks across the continent and has touched the lives of over 10 million customers.
Cellulant launched one of the first mobile content services in Kenya and Nigeria with a focus on music and news. This business grew to serve more than 8M unique consumers over time, all of whom were consuming local music and news genres.
We began to prototype the mobile banking platforms in the region. In 2007 we were named one of the top 5 medium sized companies out of 453 companies that were ranked by a Rwanda-based economic think tank.
Cellulant was named the top medium sized company in Kenya by KPMG in the Annual Top 100 SME Contest. In this period we also deployed the first Mobile Banking solution on USSD for one of the first multi-national banks. It was the third bank in the world to deploy this solution model.
We expanded our footprint in the region with operations in Zambia, Botswana and Ghana.
We began to advance a converged eco-system that would connect Banks, Merchants, Mobile Network Operators and the Consumer to create a single one-stop shop for a seamless mobile commerce experience.
Having obtained a licence from the Central Bank of Nigeria to operate a mobile payments’ scheme, we took to market one of the largest-scale uses of mobile commerce to drive sector transformation by rolling out an e-wallet for the Federal Government of Nigeria. The solution was dubbed Growth Enhancement Support Scheme (GESS) and it has since powered US$1Bn in subsidy payments to more than 10M farmers.
We have expanded our mobile banking offering and mobile wallet offering into a fully loaded mobile payments ecosystem. Today we have 13M active consumers from all our partners, including 35 financial service providers and more than 200 businesses, which are connected to our payments ecosystem.
We continue to innovate and transform businesses through our ecosystem, in pursuit of our goal to become the number one mobile commerce company in Africa.